Motorola’s Return to the Pakistani Market: Is It Official?

Motorola’s return to the Pakistani market has created quite a buzz, with many wondering if the company is officially back or if it's just an imported version of their phones. In this article, we dive deep into the launch of the Motorola Edge 50 Ultra, one of the brand's latest flagship phones, and analyze its features, pricing, and whether it justifies the hefty price tag of PKR 250,000.

Motorola Edge 50 Ultra – What’s in the Box?

The Motorola Edge 50 Ultra is an impressive flagship phone that is being sold at a price of approximately 2.5 lakhs in Pakistan. But what's truly intriguing is that Motorola has launched the version with 1TB of storage and 16GB RAM – a high-end variant that competes with the best in the market.

The unboxing experience includes a quick start guide, a case (which is a hard-shell plastic case), and a 125W charger with a USB-C cable. Interestingly, the packaging claims to be plastic-free, but the case itself is made from plastic, raising questions about the accuracy of these claims. Regardless, the packaging looks sleek and premium.

Design & Display

The Motorola Edge 50 Ultra features a visually appealing design with a wooden-like back texture, which adds a unique touch. The device feels solid in hand and offers a premium look that is sure to attract attention. The curved display is another highlight, with a 144Hz refresh rate and excellent brightness levels, making it perfect for gaming and multimedia consumption.

Performance and Gaming

In terms of performance, the Motorola Edge 50 Ultra offers solid gaming capabilities, with the Snapdragon 855 Gen 3 chipset handling demanding games with ease. Whether you’re playing on smooth or ultra HD settings, the phone delivers fluid gameplay with minimal stuttering.

Additionally, the device supports 50W wireless charging, making it one of the fastest-charging phones in its price range.

Camera Performance – A Mixed Bag

The camera setup on the Motorola Edge 50 Ultra is where things get a bit tricky. The device features a triple-camera array, including a 64MP main sensor, a 2MP sensor, and a 50MP front-facing camera. While the camera does perform well under good lighting, the photos tend to have artificial enhancements that may not be to everyone’s liking.

Indoor shots, however, show much better results with minimal blurring. The biggest issue with the cameras is that they produce shaky results when taking pictures outdoors, with some noticeable artifacts in images.

Software Experience – Clean and Efficient

Motorola’s software experience is one of the highlights of this phone. It comes with a near-stock Android interface, offering a clean and bloat-free experience. Some Motorola-exclusive apps, like Moto Secure and Moto Note, are bundled in, providing additional customization options and features like data protection and note-taking.

Is It Worth the Price?

At a price of PKR 250,000, the Motorola Edge 50 Ultra offers strong performance and premium features, but it struggles to justify the high price tag, especially when compared to other brands like Xiaomi and Samsung. While it’s a fast-charging device with a solid design, its camera performance and the uncertainty of Motorola’s long-term commitment to the Pakistani market are concerns.

Conclusion

Motorola has officially returned to Pakistan, but whether this is a sustainable comeback remains to be seen. If you’re willing to pay the premium price for cutting-edge specs and a sleek design, the Motorola Edge 50 Ultra could be a good buy. However, the lack of an official service and support presence in Pakistan might be a dealbreaker for many.

Key Features of the Motorola Edge 50 Ultra

• 1TB storage & 16GB RAM: For ultimate performance.
• Snapdragon 855 Gen 3: Seamless gaming and multitasking.
• 6.8-inch P-OLED display: 144Hz refresh rate for a smooth experience.
• 64MP triple camera setup: Advanced photography features.
• 50W wireless charging: Ultra-fast charging with a 125W charger.
• Stock Android experience: Clean and bloat-free software.